We have a new store coming soon.

In the meantime please email ALL ORDERS to

Thank you for your patience

A True New Zealand Company

With a mission to pursue excellence for the market beauty entrepreneur Bernadette Soares started out with a vision to have one of the best products in the world. She got cooking on her stove top to convert a family recipe into the natural, innovative BodEze hair removal gel. That was eleven years ago and Brand Value now owns some of the most well-known and award-winning brands specifically focused on innovative New Zealand made beauty products.

Welcome to the Brand Value Ltd online store. The store has a retail site and a wholesale ordering site that is restricted to registered beauty therapists and salon owners.

If you already have an account please click here to login. If you’re a Salon and would like a wholesale account, please click here to apply.

Pharo sugaring is the premiere sugaring hair removal brand internationally. The range is complemented with

  • The Eco Spa collection – a range of eco spa treatments that encompass massage oils and clay masks
  • The 24 Carat Rose Gold collection – gold infused facial products with rose oils for the most luxurious facial ever
  • Radiessence – New Zealands award winning range of bronzers, foundations, tanning solutions and self tanning mousse
  • The Eco Spa collection of clay facial masks and Floral rose water and metabolic boosting massage oils.