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The new Brand Value store brings together four of New Zealands leading beauty brands into a single portal.

If you are looking to simply buy your favorite retail products – Welcome. You will find these in the Retail Shop. Simply click the Retail Shop link and you are away.

Membership to the Professional Shop is restricted to professional beauty therapists and salon owners and entitles you to buy the Pharo Sugaring professional products online. Please fill out your email, phone and Salon name as we may need to verify these details by contacting you prior to approving membership.


If you are already a Brand Value retail customer and have an account you will need to reset your password the first time you shop on our new store – privacy regulations prevent us from copying your password across. 

Please do log in as you can earn points for your spending and redeem these for special offers and discounts.

Please fill out the fields below and you will receive an email back with your quick access link. While not compulsory, we would love for you to indicate the country you live in and your contact phone number.

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